Empowering Arctic Expeditions with Cutting-Edge Technology

Industry

Arctic Exploration

Services

GPS Integration, Satellite Communication, Environmental Monitoring

Business Type

B2B

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About 98 Degree North Expedition Platform

98 Degree North is an innovative platform designed to support and enhance Arctic expeditions, providing crucial tools for navigation, safety, and environmental monitoring in extreme conditions.

The goal was to design a visually appealing and feature-rich website that reflected the brand’s style and made online shopping effortless for their customers. The platform needed to cater to both desktop and mobile users, ensuring seamless browsing and purchasing experiences.

The website we developed showcases a comprehensive catalog of clothing, accessories, and footwear with high-quality images and detailed product descriptions. To enhance user engagement, we implemented an advanced search and filtering system, allowing customers to find products by category, price range, size, color, and other attributes

Our Process

1

Conceptualization

2

Product Design

3

Development

4

Integration

Our client, a prominent player in the fashion industry, approached us to create a dynamic eCommerce platform tailored to their growing online audience.

Our Project Challenges

1

Brand Maintenance

Ensuring the website’s design and layout reflected the client’s brand identity while maintaining a user-centric approach.

2

Brand-Aligned Design System Changes

Developing a platform capable of managing high traffic spikes during peak seasons without compromising performance.

Boxinall Development Journey with 98degreenorth

The development of the fashion eCommerce website followed a structured approach to ensure a seamless, high-quality product. We began with the Discovery and Planning phase, where we collaborated closely with the client to understand their goals, target audience, and unique requirements. This stage involved thorough research on market trends and competitors, resulting in a comprehensive roadmap outlining features, timelines, and deliverables

Next, our UI/UX Design team created visually captivating wireframes and prototypes that aligned with the client’s brand identity while ensuring user-friendly navigation. Using tools like Figma, we designed layouts optimized for both desktop and mobile users. We shared these designs with the client, incorporating their feedback to ensure a perfect match to their vision.

The Development Phase involved building the frontend and backend of the platform. For the frontend, we used React.js to create a responsive and interactive interface, while the backend, developed using Node.js, ensured a secure and scalable infrastructure. Key functionalities like advanced search filters, secure payment gateways, and personalized recommendations were integrated seamlessly to enhance the user experience.

Before launching, the website underwent Rigorous Testing and Quality Assurance to ensure optimal functionality, performance, and security. We conducted cross-browser and cross-device testing, as well as load testing, to prepare the platform for high traffic. Finally, the project was deployed to a secure hosting environment, followed by a soft launch to gather initial feedback. Post-launch, we provided continuous support and updates to keep the platform running smoothly and aligned with evolving user needs.

The final eCommerce platform exceeded client expectations, delivering a visually stunning and highly functional website that resonated with their target audience. The advanced search and filtering options significantly improved user navigation, while the personalized recommendations boosted customer engagement and sales conversions.

The secure payment gateways and seamless mobile compatibility enhanced user trust and accessibility, leading to a 35% increase in online sales within the first quarter post-launch. Additionally, the multilingual and multicurrency features enabled the client to expand their global reach, capturing new markets and improving customer satisfaction.

With a scalable architecture, the website effortlessly handled traffic surges during promotional events, ensuring a smooth user experience. This project has positioned the client as a leader in the online fashion retail space, providing a robust foundation for future growth.

leading to a 35% increase in online sales within the first quarter post-launch

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